“It’s easy to dismiss putting time in to getting your multimedia on twitter as a waste of time. Like the ipad, it’s easy to dismiss things like twitters new features as gadgets and technology that get in the way of proper journalism.
But experimenting with getting a video on to twitter is not about video on twitter. That’s the easy (now easier bit). It’s about exploring if you have the capacity to do video at all.
Just like exploring delivery of content to the ipad is a way to experiment with html5. Hell, if nothing else it’s a convenient excuse to try.
If you don’t take the opportunity to experiment then you will find that you have less of a capacity to produce the content your audience will want and no ability to chase them as they migrate to platforms that do.”
(Source: andydickinson.net)
Now, this might seem shocking or controversial to some of you; I suspect others realised this long ago.
But collectively we pretty much agreed that on any “news” product, the journalism itself doesn’t make any money. It never will. It never has. It never should. Instead it facilities a wide variety of other products which do make money; a subscription service, a shop, a sponsored mailing list, events etc.
They cannot make money without the journalism, but the journalism cannot exist without them making money.
Trust the Crowd; Its Smarter than You — The sooner you trust the group and empower it, the sooner it can produce high quality results. The group can make up for any weaknesses you may have as an individual. The idea is to bring out the strongest skills and downplay the weakest in each person.
Diversity and Creativity Are Intrinsically Connected — Creative brainstorming is significantly improved by diversity. Individuals not only challenge each others’ ideas, but they also inspire each other as well.
Collaboration is Messy — When Jimmy Wales said “[Wikipedia is] like a sausage: you might like the taste of it, but you don’t necessarily want to see how it’s made,” he wasn’t kidding. Chaos, in many ways, seems to be the spark of great collaborative endeavors.
Be Open to Receiving and Giving Criticism — When working collaboratively, it is important to let go of your ego. Learn to not take things personally and be honest about what you think without being disrespectful.
From what-working-for-wikipedia-taught-me-about-collaboration
People must be able to share it, quote from it, comment on it and – hang on to your hats – even add to it. If you believe that’s important then that’s what you must do. And if you believe that’s important then you will have to figure out a way to make it pay.
Putting your content behind a paywall is, online, a retreat from mass media. It’s an abdication.
The Times is now a niche publication though I’m not sure who it’s for, which is another problem entirely.
A niche publication serves a niche audience. A legal periodical, for example, is for lawyers. The Times appears to be a niche publication for “Times readers”, which is at best vague and at worst tautological.
“Perspective is lost when we over focus on the disruptions from such simple technologies. ”
very handy reference via @RobmurrayUk
